ad appreciation: Hedi Slimane for Prada spring 2009

Prada have recently teamed up with designer/photographer Hedi Slimane to shoot an ad for their Spring 2009 campaign. Slimane, the former designer for Dior Homme, has never worked with Prada before, and after leaving Dior last year Slimane has really been focusing on his photography. For this shoot Slimane took black and white portraits of Claude and Louis Simonon, the sons of Paul and Trish Simonon, the bass player and manager of the The Clash. In a statement Prada said the brothers were photographed "in moments of reflection and introspection. It is a symbolic yet understated approach to desire in mens wear; a new classicism with a rebel edge." 

Prada detachable collar

I think Prada is killing it with the detachable collar and it's accompanying ad campaign.. whether it's a clean white shirt and suit look or a sweater or t-shirt combo, Prada is on to something. the only question is if this can be legit street steez or if its something best left to the catwalk. comments?