the history of Pabst Blue Ribbon

Pabst Blue Ribbon as we know it today is the beer of choice for hipsters and alts all over North America. From Vancouver to Montreal, Portland to New York, you can find it being served at a grimey bar in a seedy area near you. This wasn't always the direction Pabst (also known as PBR) was headed - the company first got its start in 1882 in Milwaukee and was originally marketed as a luxury beer to an upper class market. as time went on the it was later marketed as a beer for everybody and was no longer seen as a high class. The beer was popular throughout the middle of the century, but in the 80's and 90's PBR went almost unseen. it wasn't till the early 2000's that Pabst made a huge comeback on the market. It was endorsed by the hipster scene and soon became a somewhat of a cult classic. I personally get down with Pabst - the price is right and the taste is good, it is basically the equivalent of Lucky but with a little more alt clout. Check here for a look at the history of the iconic beer through their advertisements.